Facebook Messenger Bot is the newest addition to the arsenal of Facebook applications designed to help users send one-click messages to their friends and fans. It has proved to be a huge hit with business circles as it is a great means of interacting with customers on a one-to-one basis. According to several sources, Facebook Messenger boasts about seventy-80% open rates and nearly 20% click-through rates that are light years ahead of e-mail marketing. In addition, like e-mail, you will never get blocked by an spam filter or lose in the spam mail. All you need is a Facebook account and Bot installed on it.
Facebook Messenger Bot has been created with in-house developers and Facebook's team of core developers, namely Chris Morrison and Mike Weiss, well known for their innovative and complex applications. The bot builder works by collecting data from Facebook users as it surfs the web looking for matches between people. Once a match is found, the bot will ask the user to sign in to hootsuite inbox using Facebook's handover protocol. If you don't have a Facebook account, you will be required to create one before being able to access the Bot Builder.
Facebook Messenger Bot is available through Facebook's official website as well as various other channels, such as Facebook Beta testing, Facebook Applications Developer, Facebook Community, Facebook iPhone and Facebook Android. With over 300 million daily active users, Facebook Messenger Bot is expected to expand the company's current scope. It can also be used as a means of tracking customer service metrics as well as improve and expand Facebook's social networking capabilities. Facebook Messenger Bot can also be used as a means of promoting and advertising network applications. The possibilities are endless when it comes to the bot's ability to integrate and work with existing and upcoming social networks, Facebook applications, and websites.
However, one of the more exciting areas where conversational Bots can be used is customer service. Customer service robots will be able to offer a human interaction with customers who may be stuck in long waits at check-out counters or queuing up for hours at phone centers. By allowing chat bots to serve customers by way of Facebook chat, Facebook can better cater to the needs of its users. By interacting with customers in this way, Facebook will be able to establish long-term customer relationships. Facebook Messenger Bot can also serve as a communication tool between Facebook and its various partners, such as AT&T and T-Mobile.
In the last year, Facebook has greatly expanded its range of third-party applications. Among them is the Facebook Merchant Account, which offers merchants enhanced and simplified payment processing via Facebook Connect. Through this new partnership, merchants will have access to thousands of providers of payment gateway software, merchant accounts, and other financial products and services. With these capabilities, the company expects to see more revenue coming from its Facebook Messenger Bot and other third-party applications.
Another exciting application is the Facebook Business Page, which allows businesses to showcase their products and services through their own custom Facebook pages. Bots will be able to deliver messages from a business's support desk and help customers search for suppliers and product catalogs. For companies that are listed on Facebook's enterprise page, the Bot can help the organization increase the visibility of its Facebook page and brand. Currently, there are over one billion searches done each day on Facebook, making it the second most popular site on the social network.
In order to take advantage of the services offered by Facebook's Messenger Bot, companies need to invest in Facebook technologies that will help them create a highly valuable customer support system. The Facebook Messenger Bot will greatly assist businesses by providing the means to interact with existing and potential clients. By creating an identity for a business, the conversations between clients and company employees will become highly valuable and conversational in nature.
Facebook Messenger Bot will be able to respond to user queries and create useful responses and suggestions in response. This will provide companies with an opportunity to engage with potential customers and create mutually beneficial relationships that will improve the relationship between the company and its clients. Businesses that do not invest in Facebook technologies could lose a lot of potential customers due to lack of responsiveness or information when customers need it most. Facebook Messenger Bot will allow businesses to make their customers feel important, because they will be making requests through the bot in a conversational and human-like manner.