Today there are many beauty salon marketing strategies out there that you can tweak as you try to increase sales and get more customers. Despite advances in marketing, brochures continue to be one of the most popular customization strategies. Unfortunately, even though it is perhaps one of the most commonly used tools in campaigns, many people can still make the wrong decisions when it comes to planning.
If you want to use it successfully, you need to be able to find the right way to handle this aspect of salon marketing via https://chimarie.com/beauty-salon-marketing-courses. One of the most confusing topics that people argue about is the information you need to include in your brochure. Some owners don't know whether to include or exclude prices in their material. In the end, the choice will depend on your availability.
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The prices are great if you want to provide complete information to your prospects right away, but are also open to the possibility of losing others as they are price-at-heart buyers and only want to choose the lowest price. In this case, you need to make sure that you can interact with them so that you can influence their choices.
How exactly should you do it? Since the prospect might just grab your flyer and go outside, you need to include tantalizing information in your material. Don't include a price for each service so you don't get fired right away. Include your contact information so they prefer to talk and ask for any information they might need. Apart from phone numbers, you can also provide online customer service through chat and email support.