A marketing expo is a more cost-effective option than traditional methods of promotion. With the advent of social media and online marketing, businesses can instantly connect with the masses. But, the opportunity to interact face-to-face with potential customers by setting up an exhibit at an event or simply displaying a simple display at it is unbeatable.
Companies that were hesitant about paying for a new booth now have an option. Professional exhibit designers offer their clients the option of beautiful exhibit booth rentals. Trade show booth rentals are just a fraction of what their purchased counterparts do, but offer all the glamour and glory of their trade shows and only require a fraction as much commitment.
Image Source: Google
Companies from virtually all market verticals have adopted this advertising tool to increase their corporate exposure, regardless of whether they are participating in regional, national, or industry-specific events.
Despite its overwhelming success, some companies may be reluctant to enter the marketing expo arena. Why do they hesitate? Corporate leaders often cite the high cost of purchasing full-sized company exhibits and/or pop-up displays as their primary reason for hesitation. These companies believe that acquiring a new exhibit with custom graphics and logos is too expensive and so they watch their competitors enjoy the many benefits of promotional events.
For organizations that are looking to get into the exposition market for the first time, renting a booth at a trade show is the best option. Reputable rental companies can offer a custom, compelling, and informative final exhibit or pop-up display without any long-term commitment.