Being involved in the network marketing (make money from home) space it's not hard after a while to tell in order to really be successful you must understand how to generate fresh leads. Without it.. you can't prospect, you can't bring people into your business… your chance of making any type of income is literally ZERO.
The fact is that we should all know if we're not consistently bringing in new reps or as my mentor would say bringing in the numbers to find the man or teaching the man to bring in the numbers your income won't grow the way you want it too.
lead generation is one of the most powerful selling tools nowadays, it’s the marketing process of capturing a potential customer and converting him/her into someone who has an interest in your brand or service.
Now a day's you'll be lucky depending on what company you're in if you have a team of 500 personally recruited people, then you possibly have the chance to sit back and watch your income grow. In the beginning unfortunately that's not the case you MUST be generating fresh new leads every single day and talking to people so you can recruit new reps more frequently.
So How Can You Do It?
Well, first off you should have a system so you don't burn out. Third-Party systems because do all the heavy lifting for you (prospecting, culture building, etc) that way all you have to do is feed the 'monster' with new leads. Keeping it simple it really just comes down to network marketing lead generation however the majority struggle with this. So here are three options you really have:
Generating leads offline
Generating leads online
Buying them (Media Buys)
I know you're probably thinking there are a TON of other ways you could generate leads. But, really if you focus on any more you're just going to end up like I did when I first got started which resulted in frustration and information overwhelm. I'll break down these three fundamentals for you…
Generating Network Marketing Leads Offline
It might seem complicated and not so good at first with technology advancing, but generating leads offline actually isn't that bad of an idea.